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FAQs - SEO Services
Yes. Client needs to provide the highest privilege login for the website. In case of Customized CMS we need FTP or cPanel login. If you are unable to provide website login, we will provide technical requirement document for your company to complete.
Generally speaking, rankings will not drop immediately, but search engine algorithms are constantly updated (Google updates its algorithms more than 300 times a year), we should always check and continue to optimize our website and add high quality links, and your competitors will continue to appear and challenge your position, if you don't move forward, you will fall back. And when you get good rankings, traffic and business, there is no reason to stop SEO promotion.
Local SEO refers to the process of optimizing the visibility of local businesses online, mainly those with a physical location in a nearby geographic area. By following some best practices of search engine optimization marketing, these businesses can increase organic traffic from local searches in the vicinity. Some tactics include listing your business on Google, engaging social media, and optimizing URLs, meta descriptions and content with relevant keywords. Understanding local search and optimizing local SEO is hugely powerful and important for local businesses.
The cost of SEO packages in Singapore depends on two factors: the scope of work in the SEO engagement and the size of the website (based on the number of pages). Ranging approximately $300 to $10,000 per month, each SEO service provider will list out their SEO services and provide a similar deliverables list involving page optimization, XML sitemap setup, robots.txt optimization, off-page SEO (link-building) etc. The final SEO cost may vary based on the website's page count.
Typically we see results within 3 months of commencing search engine optimization activities, though SEO timelines vary based on specific needs, budgets and expectations. The scale, vertical and maturity of a business also plays a big role. For example, when working with large established brands, we consistently see positive momentum after the first round of technical SEO work.
Organic search is the primary way websites are discovered and accessed, but having a website alone is not enough - about 91% of sites get zero organic traffic at all. SEO increases the visibility of your webpages to rank higher in search results, allowing more chances for people to find your brand. On top of its extensive reach, SEO also has a relatively low cost and delivers sustainable results.
Website authority primarily indicates how relevant a webpage is to a particular topic. The higher the domain authority of a website, the more likely it appears at the top of search results. In addition to the website itself, advantages like backlinks, regularly updated content and a robust technical foundation all help to increase a website's domain authority.
SEO (Search Engine Optimization) is a search engine for the optimization of various indicators of the site to make a comprehensive score, including on-site optimization and off-site optimization, optimized to make the site in line with the search engine algorithmic rules, so as to get recognition and natural rankings, for your site to bring more natural traffic.
Search Engine Marketing (SEM) is a promotional and advertising method that has become a powerful tool in the dynamic world of digital marketing. Also known as pay-per-click (PPC) advertising, it attracts an audience through strategically placed paid advertisements that prominently feature your products and services on search engine results pages. The ultimate goal is to increase conversion rates while simultaneously reducing the cost per conversion.
Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website through an anchor text. Google and other major search engines consider backlinks “votes” for a specific page thus indicating relevance, quality, and authority to the web page. Pages with a high number of relevant backlinks tend to have high organic search engine rankings.
A digital marketing agency is a firm that deals exclusively in marketing to consumers through digital channels. This includes creating and launching campaigns for corporate clients through social media, pay-per-click advertising, videos, and websites, among others.
To improve website ranking, focus on optimizing on-page elements (title tags, meta descriptions, headers), creating high-quality content, building backlinks, improving site speed, and ensuring mobile-friendliness. Regularly update content and use relevant keywords naturally.
Backlinks are crucial because they signal to search engines that other websites trust your content. High-quality backlinks improve domain authority, boost rankings, and drive referral traffic.
Use keyword research tools (e.g., Google Keyword Planner, Ahrefs, SEMrush) to identify keywords with high search volume and low competition. Focus on long-tail keywords and ensure they align with user intent and your content.
Technical SEO involves optimizing the website’s infrastructure (e.g., site speed, mobile-friendliness, crawlability, XML sitemaps) to help search engines index and rank the site effectively. It matters because a technically sound website ensures better visibility and user experience.
Content is the foundation of SEO because it provides value to users and answers their queries. High-quality, relevant, and engaging content attracts backlinks, improves rankings, and increases user engagement.
Optimize images by compressing file sizes (to improve load speed), using descriptive file names, adding alt text with relevant keywords, and choosing the right format (e.g., JPEG, PNG, or WebP).
UX plays a significant role in SEO because search engines prioritize websites that offer a positive user experience. Factors like fast load times, mobile-friendliness, easy navigation, and engaging content contribute to better rankings.
Local SEO helps small businesses target customers in their geographic area. It improves visibility in local search results, drives foot traffic, and increases conversions by appearing in Google Maps and local directories.
Measure success using tools like Google Analytics and Google Search Console. Key metrics include organic traffic, keyword rankings, bounce rate, conversion rate, and the number of backlinks. Regularly track progress and adjust strategies accordingly.
