Search Engine Marketing (SEM) is a promotional and advertising method that has become a powerful tool in the dynamic world of digital marketing. Also known as pay-per-click (PPC) advertising, it attracts an audience through strategically placed paid advertisements that prominently feature your products and services on search engine results pages. The ultimate goal is to increase conversion rates while simultaneously reducing the cost per conversion.

Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website through an anchor text. Google and other major search engines consider backlinks “votes” for a specific page thus indicating relevance, quality, and authority to the web page. Pages with a high number of relevant backlinks tend to have high organic search engine rankings.

A digital marketing agency is a firm that deals exclusively in marketing to consumers through digital channels. This includes creating and launching campaigns for corporate clients through social media, pay-per-click advertising, videos, and websites, among others.