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Local SEO refers to the process of optimizing the visibility of local businesses online, mainly those with a physical location in a nearby geographic area. By following some best practices of search engine optimization marketing, these businesses can increase organic traffic from local searches in the vicinity. Some tactics include listing your business on Google, engaging social media, and optimizing URLs, meta descriptions and content with relevant keywords. Understanding local search and optimizing local SEO is hugely powerful and important for local businesses.

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