Search Engine Marketing (SEM)

SEM Agency in Singapore, providing professional SEM services

What is Search Engine Marketing (SEM) ?

Search Engine Marketing (SEM) is a promotional and advertising method that has become a powerful tool in the dynamic world of digital marketing. Also known as pay-per-click (PPC) advertising, it attracts an audience through strategically placed paid advertisements that prominently feature your products and services on search engine results pages. The ultimate goal is to increase conversion rates while simultaneously reducing the cost per conversion.

SEO x SEM Integration SEO Search Reputation ZMOT UMOT Video SEO

SEO x SEM Integration

Understanding the Difference Between SEM and SEO

In the realm of digital marketing, it's crucial to comprehend the distinction between Search Engine Marketing (SEM) and Search Engine Optimization (SEO). While SEM predominantly revolves around the field of paid advertising, SEO takes a different approach, focusing on the structured content practice to naturally ensure higher rankings in search results. Both SEM and SEO serve as essential pillars within the digital marketer's toolkit, each with its unique strategies and objectives.

SEM Related Video

SEO

SEO is the optimization of search engine results that enhances the visibility of websites using both technical and content strategies. We are pioneers in search marketing since 2005 and have expertise working with key search engines such as Google, Yahoo and Bing. We’ve successfully helped many businesses of all sizes to achieve sales and branding objectives with our cost-effective SEO solutions.

Search Reputation

ZMOT

Zero Moment of Truth (ZMOT)

Zero Moment of Truth refers to the moment in the buying process when the consumer researches a product prior to purchase. Contents that consumers see at this stage of the buying cycle can be from search engines, as well as from various other sources such as product and service providers, event organizers, video sharing sites, forums, and blogs. Optimizing ZMOT content will increase positive content visibility at this early customer buying stage and help to ‘make a good first impression’ in front of your customers.

UMOT

Ultimate Moment of Truth (UMOT)

The Ultimate Moment of Truth (UMOT) refers to the instant when a customer creates content based on an experience with your product or service and publishes it online for others to read. This, in turn, becomes the Zero Moment of Truth (ZMOT) for another person. These user generated UMOT contents are largely hosted on third party platforms. Our UMOT optimization service supports our clients’ branding objectives by systematically manages the prominence of positive user generated content through content creation and ranking adjustments.