A Premier PPC Agency Singapore for Pay-Per-Click Advertising

YouFind is a premier Google Ads certified PPC Agency based in Singapore focusing exclusively on pay-per-click advertising and optimization. With a team of dedicated PPC experts holding certifications from Google, Microsoft, and more, they leverage proprietary PPC tools and analytical capabilities tailored for local markets.

What is PPC service?

1、Comprehensive PPC campaign audits ensuring proper account setup, keyword targeting, landing pages, and bidding strategies

2、Ongoing account monitoring, split testing, bid management, and budget allocation for improved quality scores, lower CPCs, and maximum ROI

3、Support across Google Ads search, shopping, display, YouTube, Gmail ads, Microsoft Advertising, and major social media platforms to cover all avenues

4、In-depth performance analysis with customized reporting to showcase impact on positive business metrics aligned to client KPIs

Positioning themselves as long-term partners in client success, YouFind specializes in working with major local brands across diverse verticals as a highly trusted and results-driven PPC Agency Singapore. Their passion, proprietary technology, localized expertise and focus on ROI has made them a go-to leader for pay-per-click marketing needs in Singapore.

How Pay-Per-Click Advertising Works

An effective way to implement a pay-per-click (PPC) advertising campaign is by working with a specialized PPC Agency Singapore that can help develop and optimize your ads. With their expertise…

You can set a maximum price you’re willing to pay for users clicking on your ads. This bidding method allows you to get good value because you only pay when viewers are interested enough in your ad to click and learn more.

Think of billboards: advertisers pay for billboard space based on how many people will drive past and potentially see their ad, not whether those people actually notice the ad.

Internet ads are different: Google Ads’ CPC bidding means you only pay Google for that “billboard space” when you know users have seen your ad and have enough motivation to click on it. If 100 people view your ad and 3 people click, you pay for those 3 clicks rather than the other 97 views.

How Pay-Per-Click Bidding Works

For CPC bidding campaigns, you can set the maximum cost-per-click bid — or simply “max CPC” — which is the highest amount you’re willing to pay for a click on your ad (unless you have set bid adjustments or are using Enhanced CPC).

For example:

If you determine a visitor is worth spending $1 to acquire, you could set your max CPC to $1. When a visitor clicks your ad, you would pay $1. If no one clicks, you don’t pay anything. Hiring a PPC Agency Singapore can help you accurately set and adjust your bidding strategy.

You will typically pay less than your max limit since in the Google Ads auction, the most you pay is what’s needed to meet the ad rank threshold and beat out the next closest competitor (if there is one) for the ad position. Read on below about actual CPC to learn more about what you end up charging per click.

The Power of Google Ads’ Automated Bidding

Google Ads’ automated bidding removes the heavy lifting and guesswork of setting bids to meet your performance goals. Backed by auction-time machine learning technology that optimizes for the actual search query of each individual auction, it also considers a wide range of auction-time signals including device, location, time of day, language, operating system, and more to capture the unique context of every search. Learn more about Google Ads’ automated bidding

How To Determine What To Set Your CPC Bids To

How do you know what CPC to set? You can calculate this based on your knowledge of your business and what a sale is worth to you. For example, if you sell $5,000 diamond rings, the value of one new customer is probably greater than if you sell $0.99 packs of chewing gum.

Defaults as a starting point. When you choose manual CPC, Google Ads will set CPC bids for you that you can tweak. You may want to leave them as the max CPC amount you’re comfortable with initially to see how much click volume your ads accumulate and whether those clicks translate into business results on your site. Remember that internet traffic is always fluctuating so it’s recommended to reevaluate your CPC bids regularly.

Use Google tools to aid your CPC bid decisions

The Bid Simulator runs “what if” scenarios like “how many more impressions would I have gotten last week if my bid was $0.10 higher?”

The Keyword Planner shows you how often some keywords get searched and gives you cost estimates at a glance.

First page bid estimates can help you understand how much you may need to bid to get your ad onto the first page of Google search results.

Refine Bids To Target The Right Customers

You can set bid adjustments to increase or decrease your max CPC bids for searches happening on mobile devices or specific locations. If your ad campaign targets the display network, you can also set bid adjustments within ad groups for targeting methods like topic or placement to help your ads show to the most relevant audiences. Bid adjustments let you better control when and where your ads appear and get applied on top of your existing bids.

What You End Up Paying

The maximum CPC bid refers to the highest amount you’re willing to pay per click, but the actual amount paid is often lower than that amount, sometimes much lower, and the final amount you pay per click is referred to as the actual Cost Per Click rather than the set maximum amount.

The actual CPC is often less than the maximum because in the Google Ads auction, the most you pay is what’s needed to clear the ad rank threshold and beat out the next closest competitor (if there is one) for the ad position. For example, if ranking your ad puts your positional assets and site links right above the search results (say in position #4), you would pay the minimum needed to meet those assets’ requirements.

Association Between Max CPC Bid And Ad Rank

Your ad rank helps determine where your ad ranks among other ads on the search results page in the search network. If you’re running ads on the display network, ad rank plays that same key role there. And because ad rank is based on both the quality of each ad and the max CPC bid, raising the amount of your CPC bid can increase the chance of your ad being shown.

How To Set CPC Bids

Suppose you have a bakery and you build an “Breakfast” ad group with keywords donut, cruller, and apple fritter. Here is how you would go about setting bids:

If you want all keywords in the ad group to have the same bid: Set the ad group default bid. If you choose $1 CPC, that becomes your max for any of your keywords when someone searches donut, cruller, or apple fritter — or any of your keywords. The same bid also applies if you’re running ads on the display network for that ad placement. This is the simplest way to manage your cpcs.

If you want keywords in the ad group to have different bids: Set keyword bids. For example, if you know that people searching for apple fritter tend to buy more than people searching for donut, you may bid $1.25 per click for apple fritter and $1 per click for donut.

If you want different bids for display network targeting methods: You can set a max CPC specifically for placement, topic, or other targeting method. For example, you can try helping your ads show on donut recipe websites on the display network by setting a custom bid for that specific placement type.