EEAT is Google’s latest website rating guideline, namely: User Experience (Experience), Professionalism (Expertise), Authoritativeness (Authority), and Trustworthiness (Trust). EEAT is the official optimization guideline given by Google. We should avoid establishing websites based on Search engine-first content, but create user-first content. How do we do a good job of EEAT on the website?
1. Experience
Google is paying more and more attention to user experience as one of the measures of website value performance. When visitors are willing to spend time on a certain web page, it indicates that the page information is what the visitor needs. Websites must create people-oriented content and create content from the perspective of visitors (ie potential customers). For example, if your page is a product, you should prepare an outline of the product introduction: product functions, product features, product parameters, product advantages, scope of application, effect display, people’s evaluation of the product, etc.
In addition to copywriting information, user experience includes web interface information display layout, text size, loading speed, on-site search, etc.
2. Expertise
Professionalism reflects the important indicators of the website, whether the content provided is in-depth, whether it is an issue that people care about, whether it can resonate with visitors, and then be recognized and accepted. Google stated that regardless of whether the content is generated by AI, as long as it has practical content generated in compliance with EEAT guidelines, Google will not penalize it. However, Google resists the low content filled with AI content, but also makes it clear that if AI is used as a cheap and simple tool to manipulate search engine rankings, it may affect Google rankings.
3. Authority
When judging the authority, Google will refer to the scientific literature network, institutional network, professional organization network, papers published by scientists and experts, etc., and can verify the information from relevant sources as a basis. Therefore, when citing authoritative evidence in the copy, the specific source and name should be indicated.
4. Trust
Credibility is to allow visitors to trace the created content. Therefore, it is best for the content we provide to have the relevant background and creation introduction of the creator, such as: author signature, author introduction, geographical location, events, occurrences immersive descriptions of time, events, feelings, etc., which can enhance the credibility of the content.
